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Food Truck Market: ZIP 78240

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78240 has decent foot traffic at 11.8/20 on the EPA walkability index. Income slightly below the national average ($63,351). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78240 is an urban area with moderate foot traffic. with a population of 57,921 and household incomes near the national median ($63,351). With 6 food trucks and 75 restaurants, this is an active food scene.

Area Profile

57,921

Population

$63,351

Median Income

-15% vs. national

Urban

Area Type

11.8/20

Foot Traffic

Walkable

Median Age: 33.0 — mixed-age market, broad menu appeal.

College-Educated: 25.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78240.

Food Trucks

Moderate — proven market

1.0 per 10K residents

Sit-Down Restaurants

7.9 per 10K residents

Fast Food / Counter

5.0 per 10K residents

What this means: Food trucks are 7.4% of the food scene here (6 trucks vs. 75 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,342

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$190 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.