Home › Texas › ZIP 78249

Food Truck Market: ZIP 78249

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78249 has decent foot traffic at 10.9/20 on the EPA walkability index. Income near the national average ($80,565). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78249 is an urban area with moderate foot traffic. with a population of 63,439 and household incomes above the national median ($80,565). The area has 108 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

63,439

Population

$80,565

Median Income

+8% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 28.8 — young market, strong street food demand.

College-Educated: 30.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78249.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

6.9 per 10K residents

Fast Food / Counter

10.1 per 10K residents

What this means: Food trucks are 2.7% of the food scene here (3 trucks vs. 108 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,527

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 108 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.