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Food Truck Market: ZIP 78248

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78248 sits in the above-average walkability at 11.6/20 on the EPA index. Median income runs 75% above the national figure — $130,552 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 78248 is an urban area with moderate foot traffic. with a population of 14,488 and household incomes well above the national median ($130,552). There are 23 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,488

Population

$130,552

Median Income

+75% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 47.2% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 78248.

Sit-Down Restaurants

7.6 per 10K residents

Fast Food / Counter

8.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,369

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$610 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.