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Food Truck Market: ZIP 78230

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78230 has decent foot traffic at 12.8/20 on the EPA walkability index. Income slightly below the national average ($73,529). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78230 is an urban area with moderate foot traffic. with a population of 41,387 and household incomes near the national median ($73,529). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,387

Population

$73,529

Median Income

-1% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 36.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78230.

Sit-Down Restaurants

12.3 per 10K residents

Fast Food / Counter

10.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,363

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$840 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.