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Food Truck Market: ZIP 78251

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78251 has decent foot traffic at 11.1/20 on the EPA walkability index. Income near the national average ($78,958). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78251 is an urban area with moderate foot traffic. with a population of 59,435 and household incomes above the national median ($78,958). With 6 food trucks and 110 restaurants, this is an active food scene.

Area Profile

59,435

Population

$78,958

Median Income

+6% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 33.2 — mixed-age market, broad menu appeal.

College-Educated: 21.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78251.

Food Trucks

Moderate — proven market

1.0 per 10K residents

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

12.3 per 10K residents

What this means: Food trucks are 5.2% of the food scene here (6 trucks vs. 110 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,413

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$690 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.