Food Truck Market: ZIP 78644
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78644 is an urban area with low foot traffic. with a population of 22,348 and household incomes above the national median ($74,709). There are 34 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
22,348
Population
$74,709
Median Income
+0% vs. national
Urban
Area Type
7.5/20
Foot Traffic
Car-Dependent
Median Age: 39.2 —
mixed-age market, broad menu appeal.
College-Educated: 16.0% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78644.
16
Sit-Down Restaurants
7.2 per 10K residents
18
Fast Food / Counter
8.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,155
Median Gross Rent
$280 K
Median Home Value
4
Bank Branches
$380 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Restaurants
- 34
- Bank Branches
- 4
vs. National Average
Median Income
+0% vs. $74,580
Walkability
-3.0 pts vs. national avg
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits