Food Truck Market: ZIP 78640
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78640 is an urban area with low foot traffic. with a population of 77,531 and household incomes above the national median ($90,075). With 8 food trucks and 66 restaurants, this is an active food scene.
Area Profile
77,531
Population
$90,075
Median Income
+21% vs. national
Urban
Area Type
7.6/20
Foot Traffic
Car-Dependent
Median Age: 33.4 —
mixed-age market, broad menu appeal.
College-Educated: 18.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78640.
8
Food Trucks
Moderate — proven market
1.0 per 10K residents
24
Sit-Down Restaurants
3.1 per 10K residents
42
Fast Food / Counter
5.4 per 10K residents
What this means:
Food trucks are 10.8% of the food scene here (8 trucks vs. 66 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,730
Median Gross Rent
$330 K
Median Home Value
7
Bank Branches
$510 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 8
- Restaurants
- 66
- Bank Branches
- 7
vs. National Average
Median Income
+21% vs. $74,580
Walkability
-2.9 pts vs. national avg
Food Trucks
8 vs. ~3 median
Nearby Markets
78610
6.0 mi
Pop: 48,319
$119,698
78656
6.3 mi
Pop: 2,847
$81,346
78652
10.0 mi
Pop: 5,287
$133,368
78747
10.5 mi
Pop: 22,180
$92,748
Walk: 4.4
78748
11.4 mi
Pop: 55,631
$115,213
Walk: 10.7
78655
12.4 mi
Pop: 3,730
$55,952
78644
13.2 mi
Pop: 22,348
$74,709
Walk: 7.5
78739
13.4 mi
Pop: 20,659
$238,559
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits