Food Truck Market: ZIP 78610
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78610 is an urban area. with a population of 48,319 and household incomes well above the national median ($119,698). With 7 food trucks and 51 restaurants, this is an active food scene.
Area Profile
48,319
Population
$119,698
Median Income
+60% vs. national
Urban
Area Type
Median Age: 36.5 —
mixed-age market, broad menu appeal.
College-Educated: 28.9% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78610.
7
Food Trucks
Moderate — proven market
1.4 per 10K residents
21
Sit-Down Restaurants
4.3 per 10K residents
30
Fast Food / Counter
6.2 per 10K residents
What this means:
Food trucks are 12.1% of the food scene here (7 trucks vs. 51 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,867
Median Gross Rent
$410 K
Median Home Value
6
Bank Branches
$190 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 7
- Restaurants
- 51
- Bank Branches
- 6
vs. National Average
Median Income
+60% vs. $74,580
Food Trucks
7 vs. ~3 median
Nearby Markets
78652
4.0 mi
Pop: 5,287
$133,368
78748
5.7 mi
Pop: 55,631
$115,213
Walk: 10.7
78640
6.0 mi
Pop: 77,531
$90,075
Walk: 7.6
78739
7.5 mi
Pop: 20,659
$238,559
78747
7.6 mi
Pop: 22,180
$92,748
Walk: 4.4
78745
9.3 mi
Pop: 61,219
$86,109
Walk: 12.3
78749
9.5 mi
Pop: 34,562
$111,079
78737
10.4 mi
Pop: 27,023
$168,920
Walk: 7.2
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits