Food Truck Market: ZIP 78745
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78745 is an urban area with moderate foot traffic. with a population of 61,219 and household incomes above the national median ($86,109). With 14 food trucks and 120 restaurants, this is an active food scene.
Area Profile
61,219
Population
$86,109
Median Income
+15% vs. national
Urban
Area Type
12.3/20
Foot Traffic
Walkable
Median Age: 37.1 —
mixed-age market, broad menu appeal.
College-Educated: 43.5% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78745.
14
Food Trucks
Moderate — proven market
2.3 per 10K residents
55
Sit-Down Restaurants
9.0 per 10K residents
65
Fast Food / Counter
10.6 per 10K residents
What this means:
Food trucks are 10.4% of the food scene here (14 trucks vs. 120 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,713
Median Gross Rent
$500 K
Median Home Value
9
Bank Branches
$610 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 14
- Restaurants
- 120
- Bank Branches
- 9
vs. National Average
Median Income
+15% vs. $74,580
Walkability
+1.8 pts vs. national avg
Food Trucks
14 vs. ~3 median
Nearby Markets
78704
3.4 mi
Pop: 50,688
$106,897
Walk: 14.3
78748
3.7 mi
Pop: 55,631
$115,213
Walk: 10.7
78749
4.0 mi
Pop: 34,562
$111,079
78744
5.4 mi
Pop: 50,986
$83,002
Walk: 11.4
78701
5.8 mi
Pop: 11,824
$162,168
78741
6.0 mi
Pop: 45,951
$66,741
Walk: 12.2
78746
6.2 mi
Pop: 28,256
$188,414
Walk: 9.2
78703
6.3 mi
Pop: 23,483
$153,036
Walk: 14.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits