Food Truck Market: ZIP 78746
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78746 is an urban area with low foot traffic. with a population of 28,256 and household incomes well above the national median ($188,414). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
28,256
Population
$188,414
Median Income
+153% vs. national
Urban
Area Type
9.2/20
Foot Traffic
Very Car-Dependent
Median Age: 44.0 —
older demographic, may prefer sit-down options.
College-Educated: 57.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78746.
36
Sit-Down Restaurants
12.7 per 10K residents
41
Fast Food / Counter
14.5 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,136
Median Gross Rent
$1.5 M
Median Home Value
24
Bank Branches
$4.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 77
- Bank Branches
- 24
vs. National Average
Median Income
+153% vs. $74,580
Walkability
-1.3 pts vs. national avg
Nearby Markets
78703
3.0 mi
Pop: 23,483
$153,036
Walk: 14.1
78735
4.5 mi
Pop: 20,996
$139,191
Walk: 7.1
78731
4.6 mi
Pop: 27,507
$105,494
Walk: 13.2
78704
4.8 mi
Pop: 50,688
$106,897
Walk: 14.3
78705
4.9 mi
Pop: 33,238
$32,380
Walk: 15.8
78701
5.0 mi
Pop: 11,824
$162,168
78756
5.1 mi
Pop: 9,197
$94,701
Walk: 15.6
78730
5.1 mi
Pop: 9,142
$158,673
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits