Food Truck Market: ZIP 78735
Opportunity Score
79
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78735 is an urban area with low foot traffic. with a population of 20,996 and household incomes well above the national median ($139,191). There are 32 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
20,996
Population
$139,191
Median Income
+87% vs. national
Urban
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 52.8% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78735.
17
Sit-Down Restaurants
8.1 per 10K residents
15
Fast Food / Counter
7.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,005
Median Gross Rent
$870 K
Median Home Value
6
Bank Branches
$300 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Restaurants
- 32
- Bank Branches
- 6
vs. National Average
Median Income
+87% vs. $74,580
Walkability
-3.4 pts vs. national avg
Nearby Markets
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits