Food Truck Market: ZIP 78739
Opportunity Score
100
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78739 is an urban area. with a population of 20,659 and household incomes well above the national median ($238,559). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
20,659
Population
$238,559
Median Income
+220% vs. national
Urban
Area Type
Median Age: 41.1 —
older demographic, may prefer sit-down options.
College-Educated: 54.3% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78739.
3
Sit-Down Restaurants
1.5 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$3,473
Median Gross Rent
$810 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Restaurants
- 3
vs. National Average
Median Income
+220% vs. $74,580
Nearby Markets
78652
3.5 mi
Pop: 5,287
$133,368
78749
3.7 mi
Pop: 34,562
$111,079
78737
4.5 mi
Pop: 27,023
$168,920
Walk: 7.2
78748
4.8 mi
Pop: 55,631
$115,213
Walk: 10.7
78736
6.4 mi
Pop: 9,651
$93,805
78735
6.6 mi
Pop: 20,996
$139,191
Walk: 7.1
78745
6.8 mi
Pop: 61,219
$86,109
Walk: 12.3
78610
7.5 mi
Pop: 48,319
$119,698
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits