Food Truck Market: ZIP 78737
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78737 is an urban area with low foot traffic. with a population of 27,023 and household incomes well above the national median ($168,920). The area has 16 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
27,023
Population
$168,920
Median Income
+126% vs. national
Urban
Area Type
7.2/20
Foot Traffic
Car-Dependent
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 43.2% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78737.
4
Food Trucks
Low competition — room to establish
1.5 per 10K residents
5
Sit-Down Restaurants
1.9 per 10K residents
11
Fast Food / Counter
4.1 per 10K residents
What this means:
Food trucks are 20.0% of the food scene here (4 trucks vs. 16 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,131
Median Gross Rent
$770 K
Median Home Value
1
Bank Branches
$83 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 4
- Restaurants
- 16
- Bank Branches
- 1
vs. National Average
Median Income
+126% vs. $74,580
Walkability
-3.3 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits