Food Truck Market: ZIP 78738
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78738 is an urban area. with a population of 31,019 and household incomes well above the national median ($183,048). The area has 53 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
31,019
Population
$183,048
Median Income
+145% vs. national
Urban
Area Type
Median Age: 43.4 —
older demographic, may prefer sit-down options.
College-Educated: 51.7% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78738.
5
Food Trucks
Low competition — room to establish
1.6 per 10K residents
37
Sit-Down Restaurants
11.9 per 10K residents
16
Fast Food / Counter
5.2 per 10K residents
What this means:
Food trucks are 8.6% of the food scene here (5 trucks vs. 53 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,983
Median Gross Rent
$920 K
Median Home Value
17
Bank Branches
$2.1 M deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 5
- Restaurants
- 53
- Bank Branches
- 17
vs. National Average
Median Income
+145% vs. $74,580
Food Trucks
5 vs. ~3 median
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits