Food Truck Market: ZIP 78734
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78734 is an urban area. with a population of 22,145 and household incomes well above the national median ($130,784). The area has 46 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
22,145
Population
$130,784
Median Income
+75% vs. national
Urban
Area Type
Median Age: 49.0 —
older demographic, may prefer sit-down options.
College-Educated: 45.1% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78734.
3
Food Trucks
Low competition — room to establish
1.4 per 10K residents
25
Sit-Down Restaurants
11.3 per 10K residents
21
Fast Food / Counter
9.5 per 10K residents
What this means:
Food trucks are 6.1% of the food scene here (3 trucks vs. 46 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,851
Median Gross Rent
$680 K
Median Home Value
6
Bank Branches
$930 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 3
- Restaurants
- 46
- Bank Branches
- 6
vs. National Average
Median Income
+75% vs. $74,580
Food Trucks
3 vs. ~3 median
Nearby Markets
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits