Food Truck Market: ZIP 78732
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78732 is an urban area. with a population of 21,087 and household incomes well above the national median ($192,500). The area has 14 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
21,087
Population
$192,500
Median Income
+158% vs. national
Urban
Area Type
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 45.1% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78732.
3
Food Trucks
Low competition — room to establish
1.4 per 10K residents
9
Sit-Down Restaurants
4.3 per 10K residents
5
Fast Food / Counter
2.4 per 10K residents
What this means:
Food trucks are 17.6% of the food scene here (3 trucks vs. 14 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,949
Median Gross Rent
$850 K
Median Home Value
2
Bank Branches
$290 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 3
- Restaurants
- 14
- Bank Branches
- 2
vs. National Average
Median Income
+158% vs. $74,580
Food Trucks
3 vs. ~3 median
Nearby Markets
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits