Food Truck Market: ZIP 78750
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78750 is an urban area with moderate foot traffic. with a population of 29,277 and household incomes well above the national median ($121,563). The area has 72 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
29,277
Population
$121,563
Median Income
+63% vs. national
Urban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 41.3 —
older demographic, may prefer sit-down options.
College-Educated: 46.2% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78750.
4
Food Trucks
Low competition — room to establish
1.4 per 10K residents
35
Sit-Down Restaurants
12.0 per 10K residents
37
Fast Food / Counter
12.6 per 10K residents
What this means:
Food trucks are 5.3% of the food scene here (4 trucks vs. 72 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,748
Median Gross Rent
$600 K
Median Home Value
10
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 72
- Bank Branches
- 10
vs. National Average
Median Income
+63% vs. $74,580
Walkability
+2.2 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
78729
2.4 mi
Pop: 30,460
$86,438
Walk: 7.7
78759
3.2 mi
Pop: 43,182
$102,400
Walk: 10.8
78726
3.8 mi
Pop: 14,506
$90,885
78717
4.0 mi
Pop: 37,262
$145,325
Walk: 7.7
78727
4.8 mi
Pop: 29,958
$110,379
78613
5.1 mi
Pop: 89,956
$125,487
Walk: 7.8
78731
6.5 mi
Pop: 27,507
$105,494
Walk: 13.2
78730
6.5 mi
Pop: 9,142
$158,673
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits