Food Truck Market: ZIP 78727
Opportunity Score
94
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78727 is an urban area. with a population of 29,958 and household incomes well above the national median ($110,379). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
29,958
Population
$110,379
Median Income
+48% vs. national
Urban
Area Type
Median Age: 35.8 —
mixed-age market, broad menu appeal.
College-Educated: 49.7% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78727.
14
Sit-Down Restaurants
4.7 per 10K residents
19
Fast Food / Counter
6.3 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,882
Median Gross Rent
$540 K
Median Home Value
6
Bank Branches
$1.2 M deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 33
- Bank Branches
- 6
vs. National Average
Median Income
+48% vs. $74,580
Nearby Markets
78728
2.7 mi
Pop: 26,777
$75,243
78758
2.9 mi
Pop: 49,617
$74,381
78729
3.3 mi
Pop: 30,460
$86,438
Walk: 7.7
78759
3.5 mi
Pop: 43,182
$102,400
Walk: 10.8
78753
4.4 mi
Pop: 56,920
$65,170
78750
4.8 mi
Pop: 29,277
$121,563
Walk: 12.7
78717
4.9 mi
Pop: 37,262
$145,325
Walk: 7.7
78757
5.4 mi
Pop: 23,856
$103,860
Walk: 13.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits