Food Truck Market: ZIP 78759
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78759 is an urban area with moderate foot traffic. with a population of 43,182 and household incomes well above the national median ($102,400). The area has 102 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
43,182
Population
$102,400
Median Income
+37% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 38.5 —
mixed-age market, broad menu appeal.
College-Educated: 53.5% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78759.
3
Food Trucks
Low competition — room to establish
0.7 per 10K residents
50
Sit-Down Restaurants
11.6 per 10K residents
52
Fast Food / Counter
12.0 per 10K residents
What this means:
Food trucks are 2.9% of the food scene here (3 trucks vs. 102 restaurants).
Mobile food is underrepresented — customers have few options.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,727
Median Gross Rent
$670 K
Median Home Value
11
Bank Branches
$2.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 102
- Bank Branches
- 11
vs. National Average
Median Income
+37% vs. $74,580
Walkability
+0.3 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
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78727
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78729
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78758
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78757
4.0 mi
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78756
5.7 mi
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78726
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits