Food Truck Market: ZIP 78731
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78731 is an urban area with moderate foot traffic. with a population of 27,507 and household incomes well above the national median ($105,494). The area has 41 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
27,507
Population
$105,494
Median Income
+41% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 42.3 —
older demographic, may prefer sit-down options.
College-Educated: 59.6% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78731.
4
Food Trucks
Low competition — room to establish
1.5 per 10K residents
25
Sit-Down Restaurants
9.1 per 10K residents
16
Fast Food / Counter
5.8 per 10K residents
What this means:
Food trucks are 8.9% of the food scene here (4 trucks vs. 41 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,737
Median Gross Rent
$900 K
Median Home Value
7
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 41
- Bank Branches
- 7
vs. National Average
Median Income
+41% vs. $74,580
Walkability
+2.7 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
78757
2.5 mi
Pop: 23,856
$103,860
Walk: 13.8
78756
2.6 mi
Pop: 9,197
$94,701
Walk: 15.6
78703
3.8 mi
Pop: 23,483
$153,036
Walk: 14.1
78759
3.8 mi
Pop: 43,182
$102,400
Walk: 10.8
78751
4.1 mi
Pop: 16,961
$80,915
Walk: 15.7
78705
4.2 mi
Pop: 33,238
$32,380
Walk: 15.8
78746
4.6 mi
Pop: 28,256
$188,414
Walk: 9.2
78752
4.6 mi
Pop: 23,317
$67,682
Walk: 16.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits