Food Truck Market: ZIP 78751
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78751 is an urban area with high foot traffic. with a population of 16,961 and household incomes above the national median ($80,915). The area has 54 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
16,961
Population
$80,915
Median Income
+8% vs. national
Urban
Area Type
15.7/20
Foot Traffic
Very Walkable
Median Age: 31.3 —
mixed-age market, broad menu appeal.
College-Educated: 62.7% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78751.
3
Food Trucks
Low competition — room to establish
1.8 per 10K residents
19
Sit-Down Restaurants
11.2 per 10K residents
35
Fast Food / Counter
20.6 per 10K residents
What this means:
Food trucks are 5.3% of the food scene here (3 trucks vs. 54 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,695
Median Gross Rent
$850 K
Median Home Value
3
Bank Branches
$280 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 54
- Bank Branches
- 3
vs. National Average
Median Income
+8% vs. $74,580
Walkability
+5.2 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
78756
1.4 mi
Pop: 9,197
$94,701
Walk: 15.6
78722
1.5 mi
Pop: 6,767
$105,046
Walk: 15.1
78705
1.6 mi
Pop: 33,238
$32,380
Walk: 15.8
78752
1.9 mi
Pop: 23,317
$67,682
Walk: 16.5
78712
2.0 mi
Pop: 201
$-666,666,700
Walk: 17.7
78723
2.6 mi
Pop: 38,129
$100,329
Walk: 12.8
78757
2.9 mi
Pop: 23,856
$103,860
Walk: 13.8
78701
3.1 mi
Pop: 11,824
$162,168
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits