Food Truck Market: ZIP 78723
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78723 is an urban area with moderate foot traffic. with a population of 38,129 and household incomes well above the national median ($100,329). The area has 63 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
38,129
Population
$100,329
Median Income
+35% vs. national
Urban
Area Type
12.8/20
Foot Traffic
Walkable
Median Age: 34.8 —
mixed-age market, broad menu appeal.
College-Educated: 41.8% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78723.
3
Food Trucks
Low competition — room to establish
0.8 per 10K residents
20
Sit-Down Restaurants
5.2 per 10K residents
43
Fast Food / Counter
11.3 per 10K residents
What this means:
Food trucks are 4.5% of the food scene here (3 trucks vs. 63 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,724
Median Gross Rent
$560 K
Median Home Value
4
Bank Branches
$740 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 63
- Bank Branches
- 4
vs. National Average
Median Income
+35% vs. $74,580
Walkability
+2.3 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
78722
2.2 mi
Pop: 6,767
$105,046
Walk: 15.1
78752
2.2 mi
Pop: 23,317
$67,682
Walk: 16.5
78721
2.3 mi
Pop: 10,997
$84,573
Walk: 12.9
78751
2.6 mi
Pop: 16,961
$80,915
Walk: 15.7
78702
3.4 mi
Pop: 25,985
$102,171
Walk: 16.1
78712
3.5 mi
Pop: 201
$-666,666,700
Walk: 17.7
78705
3.7 mi
Pop: 33,238
$32,380
Walk: 15.8
78756
4.0 mi
Pop: 9,197
$94,701
Walk: 15.6
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits