Food Truck Market: ZIP 78756
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78756 is an urban area with high foot traffic. with a population of 9,197 and household incomes above the national median ($94,701). The area has 41 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
9,197
Population
$94,701
Median Income
+27% vs. national
Urban
Area Type
15.6/20
Foot Traffic
Very Walkable
Median Age: 36.2 —
mixed-age market, broad menu appeal.
College-Educated: 56.1% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78756.
4
Food Trucks
Low competition — room to establish
4.3 per 10K residents
16
Sit-Down Restaurants
17.4 per 10K residents
25
Fast Food / Counter
27.2 per 10K residents
What this means:
Food trucks are 8.9% of the food scene here (4 trucks vs. 41 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,433
Median Gross Rent
$830 K
Median Home Value
7
Bank Branches
$840 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 4
- Restaurants
- 41
- Bank Branches
- 7
vs. National Average
Median Income
+27% vs. $74,580
Walkability
+5.1 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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78705
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78757
2.1 mi
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78752
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78731
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78703
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78712
2.7 mi
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$-666,666,700
Walk: 17.7
78722
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Walk: 15.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits