Food Truck Market: ZIP 78703
Opportunity Score
91
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78703 is an urban area with moderate foot traffic. with a population of 23,483 and household incomes well above the national median ($153,036). There are 56 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
23,483
Population
$153,036
Median Income
+105% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 40.7 —
older demographic, may prefer sit-down options.
College-Educated: 66.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78703.
39
Sit-Down Restaurants
16.6 per 10K residents
17
Fast Food / Counter
7.2 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,181
Median Gross Rent
$1.5 M
Median Home Value
12
Bank Branches
$1.9 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 56
- Bank Branches
- 12
vs. National Average
Median Income
+105% vs. $74,580
Walkability
+3.6 pts vs. national avg
Nearby Markets
78705
1.9 mi
Pop: 33,238
$32,380
Walk: 15.8
78701
2.3 mi
Pop: 11,824
$162,168
78712
2.4 mi
Pop: 201
$-666,666,700
Walk: 17.7
78756
2.7 mi
Pop: 9,197
$94,701
Walk: 15.6
78746
3.0 mi
Pop: 28,256
$188,414
Walk: 9.2
78751
3.2 mi
Pop: 16,961
$80,915
Walk: 15.7
78704
3.5 mi
Pop: 50,688
$106,897
Walk: 14.3
78722
3.6 mi
Pop: 6,767
$105,046
Walk: 15.1
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits