Food Truck Market: ZIP 78704
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78704 is an urban area with moderate foot traffic. with a population of 50,688 and household incomes well above the national median ($106,897). With 11 food trucks and 183 restaurants, this is an active food scene.
Area Profile
50,688
Population
$106,897
Median Income
+43% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 34.5 —
mixed-age market, broad menu appeal.
College-Educated: 54.5% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78704.
11
Food Trucks
Moderate — proven market
2.2 per 10K residents
100
Sit-Down Restaurants
19.7 per 10K residents
83
Fast Food / Counter
16.4 per 10K residents
What this means:
Food trucks are 5.7% of the food scene here (11 trucks vs. 183 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,801
Median Gross Rent
$920 K
Median Home Value
9
Bank Branches
$1.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 11
- Restaurants
- 183
- Bank Branches
- 9
vs. National Average
Median Income
+43% vs. $74,580
Walkability
+3.8 pts vs. national avg
Food Trucks
11 vs. ~3 median
Nearby Markets
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78745
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78703
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78712
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78741
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78702
3.8 mi
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78705
4.0 mi
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78722
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Walk: 15.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits