Food Truck Market: ZIP 78722
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78722 is an urban area with high foot traffic. with a population of 6,767 and household incomes well above the national median ($105,046). The area has 18 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
6,767
Population
$105,046
Median Income
+41% vs. national
Urban
Area Type
15.1/20
Foot Traffic
Very Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 56.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78722.
3
Food Trucks
Low competition — room to establish
4.4 per 10K residents
10
Sit-Down Restaurants
14.8 per 10K residents
8
Fast Food / Counter
11.8 per 10K residents
What this means:
Food trucks are 14.3% of the food scene here (3 trucks vs. 18 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,034
Median Gross Rent
$680 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 18
vs. National Average
Median Income
+41% vs. $74,580
Walkability
+4.6 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
78712
1.3 mi
Pop: 201
$-666,666,700
Walk: 17.7
78751
1.5 mi
Pop: 16,961
$80,915
Walk: 15.7
78705
1.7 mi
Pop: 33,238
$32,380
Walk: 15.8
78702
1.8 mi
Pop: 25,985
$102,171
Walk: 16.1
78723
2.2 mi
Pop: 38,129
$100,329
Walk: 12.8
78701
2.4 mi
Pop: 11,824
$162,168
78721
2.5 mi
Pop: 10,997
$84,573
Walk: 12.9
78756
2.8 mi
Pop: 9,197
$94,701
Walk: 15.6
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits