FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 78705

Opportunity Score
55 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 78705 is an urban area with high foot traffic. with a population of 33,238 and household incomes below the national median ($32,380). With 9 food trucks and 72 restaurants, this is an active food scene.

Area Profile

33,238
Population
$32,380
Median Income
-57% vs. national
Urban
Area Type
15.8/20
Foot Traffic
Very Walkable
Median Age: 21.2 — young market, strong street food demand.
College-Educated: 20.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78705.

9
Food Trucks
Moderate — proven market
2.7 per 10K residents
26
Sit-Down Restaurants
7.8 per 10K residents
46
Fast Food / Counter
13.8 per 10K residents
What this means: Food trucks are 11.1% of the food scene here (9 trucks vs. 72 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,571
Median Gross Rent
$650 K
Median Home Value
6
Bank Branches
$1.7 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
9
Restaurants
72
Bank Branches
6

vs. National Average

Median Income
-57% vs. $74,580
Walkability
+5.3 pts vs. national avg
Food Trucks
9 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits