Food Truck Market: ZIP 78752
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78752 is an urban area with high foot traffic. with a population of 23,317 and household incomes near the national median ($67,682). The area has 59 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
23,317
Population
$67,682
Median Income
-9% vs. national
Urban
Area Type
16.5/20
Foot Traffic
Very Walkable
Median Age: 31.6 —
mixed-age market, broad menu appeal.
College-Educated: 32.2% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78752.
3
Food Trucks
Low competition — room to establish
1.3 per 10K residents
38
Sit-Down Restaurants
16.3 per 10K residents
21
Fast Food / Counter
9.0 per 10K residents
What this means:
Food trucks are 4.8% of the food scene here (3 trucks vs. 59 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,581
Median Gross Rent
$420 K
Median Home Value
4
Bank Branches
$320 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 59
- Bank Branches
- 4
vs. National Average
Median Income
-9% vs. $74,580
Walkability
+6.0 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
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78723
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78757
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78756
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78722
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78705
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Walk: 15.8
78758
3.9 mi
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78712
3.9 mi
Pop: 201
$-666,666,700
Walk: 17.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits