Food Truck Market: ZIP 78758
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78758 is an urban area. with a population of 49,617 and household incomes near the national median ($74,381). The area has 119 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
49,617
Population
$74,381
Median Income
+0% vs. national
Urban
Area Type
Median Age: 32.7 —
mixed-age market, broad menu appeal.
College-Educated: 34.5% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78758.
4
Food Trucks
Low competition — room to establish
0.8 per 10K residents
64
Sit-Down Restaurants
12.9 per 10K residents
55
Fast Food / Counter
11.1 per 10K residents
What this means:
Food trucks are 3.3% of the food scene here (4 trucks vs. 119 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,663
Median Gross Rent
$440 K
Median Home Value
8
Bank Branches
$790 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 4
- Restaurants
- 119
- Bank Branches
- 8
vs. National Average
Median Income
+0% vs. $74,580
Food Trucks
4 vs. ~3 median
Nearby Markets
78753
2.3 mi
Pop: 56,920
$65,170
78727
2.9 mi
Pop: 29,958
$110,379
78757
3.1 mi
Pop: 23,856
$103,860
Walk: 13.8
78759
3.9 mi
Pop: 43,182
$102,400
Walk: 10.8
78752
3.9 mi
Pop: 23,317
$67,682
Walk: 16.5
78728
4.8 mi
Pop: 26,777
$75,243
78731
5.0 mi
Pop: 27,507
$105,494
Walk: 13.2
78756
5.1 mi
Pop: 9,197
$94,701
Walk: 15.6
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits