Food Truck Market: ZIP 78728
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78728 is an urban area. with a population of 26,777 and household incomes above the national median ($75,243). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
26,777
Population
$75,243
Median Income
+1% vs. national
Urban
Area Type
Median Age: 33.9 —
mixed-age market, broad menu appeal.
College-Educated: 35.0% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78728.
10
Sit-Down Restaurants
3.7 per 10K residents
12
Fast Food / Counter
4.5 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,632
Median Gross Rent
$440 K
Median Home Value
1
Bank Branches
$26 K deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 22
- Bank Branches
- 1
vs. National Average
Median Income
+1% vs. $74,580
Nearby Markets
78727
2.7 mi
Pop: 29,958
$110,379
78664
4.5 mi
Pop: 62,060
$87,417
Walk: 12.4
78758
4.8 mi
Pop: 49,617
$74,381
78729
4.8 mi
Pop: 30,460
$86,438
Walk: 7.7
78753
4.9 mi
Pop: 56,920
$65,170
78717
5.2 mi
Pop: 37,262
$145,325
Walk: 7.7
78759
6.2 mi
Pop: 43,182
$102,400
Walk: 10.8
78660
6.4 mi
Pop: 124,834
$113,205
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits