Food Truck Market: ZIP 78664
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78664 is an urban area with moderate foot traffic. with a population of 62,060 and household incomes above the national median ($87,417). With 8 food trucks and 132 restaurants, this is an active food scene.
Area Profile
62,060
Population
$87,417
Median Income
+17% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 35.1 —
mixed-age market, broad menu appeal.
College-Educated: 24.3% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78664.
8
Food Trucks
Moderate — proven market
1.3 per 10K residents
62
Sit-Down Restaurants
10.0 per 10K residents
70
Fast Food / Counter
11.3 per 10K residents
What this means:
Food trucks are 5.7% of the food scene here (8 trucks vs. 132 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,692
Median Gross Rent
$360 K
Median Home Value
16
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 8
- Restaurants
- 132
- Bank Branches
- 16
vs. National Average
Median Income
+17% vs. $74,580
Walkability
+1.9 pts vs. national avg
Food Trucks
8 vs. ~3 median
Nearby Markets
78665
3.1 mi
Pop: 66,171
$122,680
Walk: 6.9
78728
4.5 mi
Pop: 26,777
$75,243
78681
5.4 mi
Pop: 56,691
$137,819
Walk: 8.3
78660
5.8 mi
Pop: 124,834
$113,205
78727
7.2 mi
Pop: 29,958
$110,379
78717
7.4 mi
Pop: 37,262
$145,325
Walk: 7.7
78634
8.1 mi
Pop: 46,413
$114,426
Walk: 3.2
78729
8.2 mi
Pop: 30,460
$86,438
Walk: 7.7
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits