Food Truck Market: ZIP 78681
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78681 is an urban area with low foot traffic. with a population of 56,691 and household incomes well above the national median ($137,819). The area has 99 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
56,691
Population
$137,819
Median Income
+85% vs. national
Urban
Area Type
8.3/20
Foot Traffic
Car-Dependent
Median Age: 39.3 —
mixed-age market, broad menu appeal.
College-Educated: 38.5% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78681.
4
Food Trucks
Low competition — room to establish
0.7 per 10K residents
45
Sit-Down Restaurants
7.9 per 10K residents
54
Fast Food / Counter
9.5 per 10K residents
What this means:
Food trucks are 3.9% of the food scene here (4 trucks vs. 99 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,963
Median Gross Rent
$500 K
Median Home Value
14
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 4
- Restaurants
- 99
- Bank Branches
- 14
vs. National Average
Median Income
+85% vs. $74,580
Walkability
-2.2 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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78729
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78728
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78613
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78727
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78750
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits