Food Truck Market: ZIP 78665
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78665 is an urban area with low foot traffic. with a population of 66,171 and household incomes well above the national median ($122,680). The area has 58 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
66,171
Population
$122,680
Median Income
+64% vs. national
Urban
Area Type
6.9/20
Foot Traffic
Car-Dependent
Median Age: 35.5 —
mixed-age market, broad menu appeal.
College-Educated: 35.0% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78665.
4
Food Trucks
Low competition — room to establish
0.6 per 10K residents
18
Sit-Down Restaurants
2.7 per 10K residents
40
Fast Food / Counter
6.0 per 10K residents
What this means:
Food trucks are 6.5% of the food scene here (4 trucks vs. 58 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,938
Median Gross Rent
$470 K
Median Home Value
11
Bank Branches
$880 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 4
- Restaurants
- 58
- Bank Branches
- 11
vs. National Average
Median Income
+64% vs. $74,580
Walkability
-3.6 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
78664
3.1 mi
Pop: 62,060
$87,417
Walk: 12.4
78681
5.6 mi
Pop: 56,691
$137,819
Walk: 8.3
78634
6.4 mi
Pop: 46,413
$114,426
Walk: 3.2
78728
7.4 mi
Pop: 26,777
$75,243
78626
7.6 mi
Pop: 48,072
$100,431
Walk: 7.2
78660
8.1 mi
Pop: 124,834
$113,205
78674
8.8 mi
Pop: 108
$-666,666,700
Walk: 4.8
78717
9.1 mi
Pop: 37,262
$145,325
Walk: 7.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits