Food Truck Market: ZIP 78717
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78717 is an urban area with low foot traffic. with a population of 37,262 and household incomes well above the national median ($145,325). The area has 63 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
37,262
Population
$145,325
Median Income
+95% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 36.8 —
mixed-age market, broad menu appeal.
College-Educated: 47.8% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78717.
4
Food Trucks
Low competition — room to establish
1.1 per 10K residents
30
Sit-Down Restaurants
8.1 per 10K residents
33
Fast Food / Counter
8.9 per 10K residents
What this means:
Food trucks are 6.0% of the food scene here (4 trucks vs. 63 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,867
Median Gross Rent
$650 K
Median Home Value
10
Bank Branches
$940 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 4
- Restaurants
- 63
- Bank Branches
- 10
vs. National Average
Median Income
+95% vs. $74,580
Walkability
-2.8 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
78729
2.2 mi
Pop: 30,460
$86,438
Walk: 7.7
78750
4.0 mi
Pop: 29,277
$121,563
Walk: 12.7
78681
4.4 mi
Pop: 56,691
$137,819
Walk: 8.3
78613
4.7 mi
Pop: 89,956
$125,487
Walk: 7.8
78727
4.9 mi
Pop: 29,958
$110,379
78728
5.2 mi
Pop: 26,777
$75,243
78759
6.0 mi
Pop: 43,182
$102,400
Walk: 10.8
78726
7.2 mi
Pop: 14,506
$90,885
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits