Food Truck Market: ZIP 78613
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78613 is an urban area with low foot traffic. with a population of 89,956 and household incomes well above the national median ($125,487). With 8 food trucks and 178 restaurants, this is an active food scene.
Area Profile
89,956
Population
$125,487
Median Income
+68% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 38.1% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78613.
8
Food Trucks
Moderate — proven market
0.9 per 10K residents
65
Sit-Down Restaurants
7.2 per 10K residents
113
Fast Food / Counter
12.6 per 10K residents
What this means:
Food trucks are 4.3% of the food scene here (8 trucks vs. 178 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,815
Median Gross Rent
$500 K
Median Home Value
20
Bank Branches
$2.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 8
- Restaurants
- 178
- Bank Branches
- 20
vs. National Average
Median Income
+68% vs. $74,580
Walkability
-2.7 pts vs. national avg
Food Trucks
8 vs. ~3 median
Nearby Markets
78717
4.7 mi
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Walk: 7.7
78750
5.1 mi
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Walk: 12.7
78729
5.5 mi
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Walk: 7.7
78726
5.5 mi
Pop: 14,506
$90,885
78641
7.4 mi
Pop: 99,865
$135,024
Walk: 7.0
78681
7.5 mi
Pop: 56,691
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Walk: 8.3
78759
8.3 mi
Pop: 43,182
$102,400
Walk: 10.8
78727
8.9 mi
Pop: 29,958
$110,379
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits