Food Truck Market: ZIP 78641
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78641 is an urban area with low foot traffic. with a population of 99,865 and household incomes well above the national median ($135,024). With 7 food trucks and 70 restaurants, this is an active food scene.
Area Profile
99,865
Population
$135,024
Median Income
+81% vs. national
Urban
Area Type
7.0/20
Foot Traffic
Car-Dependent
Median Age: 37.0 —
mixed-age market, broad menu appeal.
College-Educated: 34.3% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78641.
7
Food Trucks
Moderate — proven market
0.7 per 10K residents
38
Sit-Down Restaurants
3.8 per 10K residents
32
Fast Food / Counter
3.2 per 10K residents
What this means:
Food trucks are 9.1% of the food scene here (7 trucks vs. 70 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,943
Median Gross Rent
$480 K
Median Home Value
5
Bank Branches
$210 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 7
- Restaurants
- 70
- Bank Branches
- 5
vs. National Average
Median Income
+81% vs. $74,580
Walkability
-3.5 pts vs. national avg
Food Trucks
7 vs. ~3 median
Nearby Markets
78613
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Walk: 7.8
78645
8.5 mi
Pop: 15,256
$113,008
78642
9.7 mi
Pop: 26,434
$132,958
78726
10.1 mi
Pop: 14,506
$90,885
78628
11.9 mi
Pop: 50,822
$125,635
Walk: 7.2
78750
11.9 mi
Pop: 29,277
$121,563
Walk: 12.7
78717
12.0 mi
Pop: 37,262
$145,325
Walk: 7.7
78732
12.4 mi
Pop: 21,087
$192,500
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits