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Food Truck Market: ZIP 78642

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78642 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78642 is an urban area. with a population of 26,434 and household incomes well above the national median ($132,958). There are 36 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,434

Population

$132,958

Median Income

+78% vs. national

Urban

Area Type

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 28.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78642.

Sit-Down Restaurants

6.8 per 10K residents

Fast Food / Counter

6.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,658

Median Gross Rent

$510 K

Median Home Value

Bank Branches

$250 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.