How many food trucks are in ZIP 78628?

ZIP 78628 has 8 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 78628 a good market for a food truck?

ZIP 78628 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78628?

The median household income in ZIP 78628 is $117,198, 57% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 78628?

Food trucks are 12.9% of the food service market in ZIP 78628 (8 trucks vs. 54 restaurants). Well-established truck culture — differentiation is non-negotiable.

Home › Texas › ZIP 78628

Food Truck Costs Near Georgetown, TX (78628)

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 78628 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78628 is an urban area. with a population of 44,821 and household incomes well above the national median ($117,198). With 8 food trucks and 54 restaurants, this is an active food scene.

Area Profile

44,821

Population

$117,198

Median Income

+57% vs. national

Urban

Area Type

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 37.6% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 78628.

Food Trucks

Moderate — proven market

1.8 per 10K residents

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

7.6 per 10K residents

What this means: Food Trucks are 12.9% of the relevant market in ZIP 78628 (8 vs. 54 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,552

Median Gross Rent

$470 K

Median Home Value

Bank Branches

$890 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.