Food Truck Market: ZIP 78726
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78726 is an urban area. with a population of 14,506 and household incomes above the national median ($90,885). There are 27 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
14,506
Population
$90,885
Median Income
+22% vs. national
Urban
Area Type
Median Age: 35.7 —
mixed-age market, broad menu appeal.
College-Educated: 43.8% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78726.
8
Sit-Down Restaurants
5.5 per 10K residents
19
Fast Food / Counter
13.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,738
Median Gross Rent
$700 K
Median Home Value
2
Bank Branches
$220 K deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 27
- Bank Branches
- 2
vs. National Average
Median Income
+22% vs. $74,580
Nearby Markets
78750
3.8 mi
Pop: 29,277
$121,563
Walk: 12.7
78730
4.6 mi
Pop: 9,142
$158,673
78732
5.0 mi
Pop: 21,087
$192,500
78613
5.5 mi
Pop: 89,956
$125,487
Walk: 7.8
78759
5.8 mi
Pop: 43,182
$102,400
Walk: 10.8
78729
6.1 mi
Pop: 30,460
$86,438
Walk: 7.7
78717
7.2 mi
Pop: 37,262
$145,325
Walk: 7.7
78731
7.6 mi
Pop: 27,507
$105,494
Walk: 13.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits