Food Truck Market: ZIP 78729
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78729 is an urban area with low foot traffic. with a population of 30,460 and household incomes above the national median ($86,438). The area has 30 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
30,460
Population
$86,438
Median Income
+16% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 34.9 —
mixed-age market, broad menu appeal.
College-Educated: 45.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78729.
3
Food Trucks
Low competition — room to establish
1.0 per 10K residents
16
Sit-Down Restaurants
5.3 per 10K residents
14
Fast Food / Counter
4.6 per 10K residents
What this means:
Food trucks are 9.1% of the food scene here (3 trucks vs. 30 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,678
Median Gross Rent
$480 K
Median Home Value
2
Bank Branches
$160 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Food Trucks
- 3
- Restaurants
- 30
- Bank Branches
- 2
vs. National Average
Median Income
+16% vs. $74,580
Walkability
-2.8 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
78717
2.2 mi
Pop: 37,262
$145,325
Walk: 7.7
78750
2.4 mi
Pop: 29,277
$121,563
Walk: 12.7
78727
3.3 mi
Pop: 29,958
$110,379
78759
3.8 mi
Pop: 43,182
$102,400
Walk: 10.8
78728
4.8 mi
Pop: 26,777
$75,243
78613
5.5 mi
Pop: 89,956
$125,487
Walk: 7.8
78758
5.9 mi
Pop: 49,617
$74,381
78726
6.1 mi
Pop: 14,506
$90,885
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits