FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 78730

Opportunity Score
100 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 78730 is an urban area. with a population of 9,142 and household incomes well above the national median ($158,673). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,142
Population
$158,673
Median Income
+113% vs. national
Urban
Area Type
Median Age: 42.9 — older demographic, may prefer sit-down options.
College-Educated: 54.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 78730.

4
Sit-Down Restaurants
4.4 per 10K residents
5
Fast Food / Counter
5.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,860
Median Gross Rent
$1 M
Median Home Value
3
Bank Branches
$600 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits