Food Truck Market: ZIP 78730
Opportunity Score
100
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78730 is an urban area. with a population of 9,142 and household incomes well above the national median ($158,673). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
9,142
Population
$158,673
Median Income
+113% vs. national
Urban
Area Type
Median Age: 42.9 —
older demographic, may prefer sit-down options.
College-Educated: 54.6% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78730.
4
Sit-Down Restaurants
4.4 per 10K residents
5
Fast Food / Counter
5.5 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,860
Median Gross Rent
$1 M
Median Home Value
3
Bank Branches
$600 K deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 9
- Bank Branches
- 3
vs. National Average
Median Income
+113% vs. $74,580
Nearby Markets
78732
3.8 mi
Pop: 21,087
$192,500
78733
4.3 mi
Pop: 9,029
$206,368
78726
4.6 mi
Pop: 14,506
$90,885
78746
5.1 mi
Pop: 28,256
$188,414
Walk: 9.2
78731
5.1 mi
Pop: 27,507
$105,494
Walk: 13.2
78759
6.1 mi
Pop: 43,182
$102,400
Walk: 10.8
78750
6.5 mi
Pop: 29,277
$121,563
Walk: 12.7
78735
6.8 mi
Pop: 20,996
$139,191
Walk: 7.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits