Food Truck Market: ZIP 78645
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78645 is an urban area. with a population of 15,256 and household incomes well above the national median ($113,008). The area has 16 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
15,256
Population
$113,008
Median Income
+52% vs. national
Urban
Area Type
Median Age: 54.4 —
older demographic, may prefer sit-down options.
College-Educated: 37.9% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78645.
4
Food Trucks
Low competition — room to establish
2.6 per 10K residents
8
Sit-Down Restaurants
5.2 per 10K residents
8
Fast Food / Counter
5.2 per 10K residents
What this means:
Food trucks are 20.0% of the food scene here (4 trucks vs. 16 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,608
Median Gross Rent
$430 K
Median Home Value
2
Bank Branches
$120 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 4
- Restaurants
- 16
- Bank Branches
- 2
vs. National Average
Median Income
+52% vs. $74,580
Food Trucks
4 vs. ~3 median
Nearby Markets
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits