Food Truck Market: ZIP 78669
Opportunity Score
100
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78669 is an urban area. with a population of 12,592 and household incomes well above the national median ($128,000). There are 12 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
12,592
Population
$128,000
Median Income
+72% vs. national
Urban
Area Type
Median Age: 47.0 —
older demographic, may prefer sit-down options.
College-Educated: 42.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 78669.
6
Sit-Down Restaurants
4.8 per 10K residents
6
Fast Food / Counter
4.8 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,306
Median Gross Rent
$670 K
Median Home Value
1
Bank Branches
$69 K deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 12
- Bank Branches
- 1
vs. National Average
Median Income
+72% vs. $74,580
Nearby Markets
78645
10.5 mi
Pop: 15,256
$113,008
78654
10.8 mi
Pop: 20,650
$74,130
Walk: 5.2
78734
12.9 mi
Pop: 22,145
$130,784
78663
13.1 mi
Pop: 503
$168,125
78738
13.2 mi
Pop: 31,019
$183,048
78620
15.0 mi
Pop: 22,860
$153,477
Walk: 7.2
78641
16.5 mi
Pop: 99,865
$135,024
Walk: 7.0
78732
16.5 mi
Pop: 21,087
$192,500
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits