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Food Truck Market: ZIP 78654

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78654 is a car-dependent rural area — 5.2/20 on the EPA walkability index, 5.3 points below the national average. Population sits at 20,650. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 78654 is an rural area with low foot traffic. with a population of 20,650 and household incomes near the national median ($74,130). There are 48 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,650

Population

$74,130

Median Income

-1% vs. national

Rural

Area Type

5.2/20

Foot Traffic

Very Car-Dependent

Median Age: 42.7 — older demographic, may prefer sit-down options.

College-Educated: 21.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78654.

Sit-Down Restaurants

12.6 per 10K residents

Fast Food / Counter

10.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,387

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$830 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.