Food Truck Market: ZIP 78634
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78634 is an urban area with low foot traffic. with a population of 46,413 and household incomes well above the national median ($114,426). The area has 38 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
46,413
Population
$114,426
Median Income
+53% vs. national
Urban
Area Type
3.2/20
Foot Traffic
Very Car-Dependent
Median Age: 34.9 —
mixed-age market, broad menu appeal.
College-Educated: 24.1% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78634.
4
Food Trucks
Low competition — room to establish
0.9 per 10K residents
12
Sit-Down Restaurants
2.6 per 10K residents
26
Fast Food / Counter
5.6 per 10K residents
What this means:
Food trucks are 9.5% of the food scene here (4 trucks vs. 38 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,020
Median Gross Rent
$380 K
Median Home Value
4
Bank Branches
$250 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 4
- Restaurants
- 38
- Bank Branches
- 4
vs. National Average
Median Income
+53% vs. $74,580
Walkability
-7.3 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
78665
6.4 mi
Pop: 66,171
$122,680
Walk: 6.9
78664
8.1 mi
Pop: 62,060
$87,417
Walk: 12.4
78626
8.5 mi
Pop: 48,072
$100,431
Walk: 7.2
78674
8.5 mi
Pop: 108
$-666,666,700
Walk: 4.8
78660
9.0 mi
Pop: 124,834
$113,205
76574
10.8 mi
Pop: 20,242
$78,568
Walk: 8.1
78681
12.0 mi
Pop: 56,691
$137,819
Walk: 8.3
78728
12.3 mi
Pop: 26,777
$75,243
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits