Food Truck Market: ZIP 78660
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78660 is an urban area. with a population of 124,834 and household incomes well above the national median ($113,205). With 13 food trucks and 96 restaurants, this is an active food scene.
Area Profile
124,834
Population
$113,205
Median Income
+52% vs. national
Urban
Area Type
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 29.8% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78660.
13
Food Trucks
Moderate — proven market
1.0 per 10K residents
40
Sit-Down Restaurants
3.2 per 10K residents
56
Fast Food / Counter
4.5 per 10K residents
What this means:
Food trucks are 11.9% of the food scene here (13 trucks vs. 96 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,863
Median Gross Rent
$410 K
Median Home Value
9
Bank Branches
$680 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 13
- Restaurants
- 96
- Bank Branches
- 9
vs. National Average
Median Income
+52% vs. $74,580
Food Trucks
13 vs. ~3 median
Nearby Markets
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits