How many food trucks are in ZIP 78660?

ZIP 78660 has 13 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 78660 a good market for a food truck?

ZIP 78660 scores 80/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78660?

The median household income in ZIP 78660 is $109,522, 47% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 78660?

Food trucks are 11.9% of the food service market in ZIP 78660 (13 trucks vs. 96 restaurants). Well-established truck culture — differentiation is non-negotiable.

Home › Texas › ZIP 78660

Food Truck Costs Near Pflugerville, TX (78660)

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 78660 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78660 is an urban area. with a population of 118,437 and household incomes well above the national median ($109,522). With 13 food trucks and 96 restaurants, this is an active food scene.

Area Profile

118,437

Population

$109,522

Median Income

+47% vs. national

Urban

Area Type

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 27.7% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 78660.

Food Trucks

Moderate — proven market

1.1 per 10K residents

Sit-Down Restaurants

3.4 per 10K residents

Fast Food / Counter

4.7 per 10K residents

What this means: Food Trucks are 11.9% of the relevant market in ZIP 78660 (13 vs. 96 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,769

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$680 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.