Food Truck Market: ZIP 78653
Opportunity Score
86
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78653 is an urban area. with a population of 41,291 and household incomes above the national median ($93,900). There are 26 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
41,291
Population
$93,900
Median Income
+26% vs. national
Urban
Area Type
Median Age: 32.2 —
mixed-age market, broad menu appeal.
College-Educated: 22.3% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78653.
10
Sit-Down Restaurants
2.4 per 10K residents
16
Fast Food / Counter
3.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,595
Median Gross Rent
$360 K
Median Home Value
4
Bank Branches
$150 K deposits
Quick Facts
- Area Type
- Urban
- Restaurants
- 26
- Bank Branches
- 4
vs. National Average
Median Income
+26% vs. $74,580
Nearby Markets
78724
7.4 mi
Pop: 31,103
$77,926
Walk: 8.4
78754
8.3 mi
Pop: 32,690
$90,121
78660
8.7 mi
Pop: 124,834
$113,205
78725
9.6 mi
Pop: 10,746
$105,795
Walk: 14.3
78753
11.0 mi
Pop: 56,920
$65,170
78621
11.1 mi
Pop: 30,411
$98,534
Walk: 3.5
78742
11.6 mi
Pop: 847
$-666,666,700
Walk: 8.4
78723
11.6 mi
Pop: 38,129
$100,329
Walk: 12.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits