Food Truck Market: ZIP 78742
Opportunity Score
21
/ 100
Challenging
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78742 is an urban area with low foot traffic. with a population of 847 and household incomes below the national median ($-666,666,700).
Area Profile
847
Population
$-666,666,700
Median Income
-893995% vs. national
Urban
Area Type
8.4/20
Foot Traffic
Car-Dependent
Median Age: 44.7 —
older demographic, may prefer sit-down options.
College-Educated: 7.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,328
Median Gross Rent
$-670 M
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
-893995% vs. $74,580
Walkability
-2.1 pts vs. national avg
Nearby Markets
78721
2.6 mi
Pop: 10,997
$84,573
Walk: 12.9
78725
3.6 mi
Pop: 10,746
$105,795
Walk: 14.3
78741
3.9 mi
Pop: 45,951
$66,741
Walk: 12.2
78702
4.1 mi
Pop: 25,985
$102,171
Walk: 16.1
78724
4.5 mi
Pop: 31,103
$77,926
Walk: 8.4
78723
4.6 mi
Pop: 38,129
$100,329
Walk: 12.8
78722
5.0 mi
Pop: 6,767
$105,046
Walk: 15.1
78712
5.8 mi
Pop: 201
$-666,666,700
Walk: 17.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits