Food Truck Market: ZIP 78724
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78724 is an urban area with low foot traffic. with a population of 31,103 and household incomes above the national median ($77,926). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
31,103
Population
$77,926
Median Income
+4% vs. national
Urban
Area Type
8.4/20
Foot Traffic
Car-Dependent
Median Age: 32.2 —
mixed-age market, broad menu appeal.
College-Educated: 20.0% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 78724.
4
Sit-Down Restaurants
1.3 per 10K residents
6
Fast Food / Counter
1.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,649
Median Gross Rent
$340 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Restaurants
- 10
vs. National Average
Median Income
+4% vs. $74,580
Walkability
-2.1 pts vs. national avg
Nearby Markets
78725
4.4 mi
Pop: 10,746
$105,795
Walk: 14.3
78742
4.5 mi
Pop: 847
$-666,666,700
Walk: 8.4
78723
4.7 mi
Pop: 38,129
$100,329
Walk: 12.8
78754
4.7 mi
Pop: 32,690
$90,121
78721
4.8 mi
Pop: 10,997
$84,573
Walk: 12.9
78752
6.5 mi
Pop: 23,317
$67,682
Walk: 16.5
78722
6.7 mi
Pop: 6,767
$105,046
Walk: 15.1
78702
7.0 mi
Pop: 25,985
$102,171
Walk: 16.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits