Food Truck Market: ZIP 78754
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 78754 is an urban area. with a population of 32,690 and household incomes above the national median ($90,121). The area has 17 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
32,690
Population
$90,121
Median Income
+21% vs. national
Urban
Area Type
Median Age: 34.4 —
mixed-age market, broad menu appeal.
College-Educated: 28.1% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 78754.
3
Food Trucks
Low competition — room to establish
0.9 per 10K residents
10
Sit-Down Restaurants
3.1 per 10K residents
7
Fast Food / Counter
2.1 per 10K residents
What this means:
Food trucks are 15.0% of the food scene here (3 trucks vs. 17 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,728
Median Gross Rent
$350 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Food Trucks
- 3
- Restaurants
- 17
vs. National Average
Median Income
+21% vs. $74,580
Food Trucks
3 vs. ~3 median
Nearby Markets
78753
3.0 mi
Pop: 56,920
$65,170
78724
4.7 mi
Pop: 31,103
$77,926
Walk: 8.4
78752
4.8 mi
Pop: 23,317
$67,682
Walk: 16.5
78723
4.8 mi
Pop: 38,129
$100,329
Walk: 12.8
78758
5.1 mi
Pop: 49,617
$74,381
78757
6.5 mi
Pop: 23,856
$103,860
Walk: 13.8
78660
6.5 mi
Pop: 124,834
$113,205
78721
6.6 mi
Pop: 10,997
$84,573
Walk: 12.9
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits